Social Media Strategy / A practical guide
30-Day Social Media Content Calendar for Small Businesses
A calendar is a decision made in advance. Use this month of ideas as a flexible starting point, not a requirement to post every day.
Put it into practice
- Answer the question customers ask most.
- Show what happens before an order is ready.
- Explain one mistake people can avoid.
- Introduce your most useful service.
- Share a customer review with permission.
- Show a before and after with context.
- Explain what your pricing includes.
- Walk through your booking process.
- Share a tool you use every day.
- Debunk a common industry myth.
- Compare two options you offer.
- Answer a question about timing.
- Show how you check your work.
- Share a quick maintenance tip.
- Explain who your service is right for.
- Describe what to expect on a first visit.
- Show three ways to use a product.
- Share a lesson from a recent project.
- Highlight a nearby business you appreciate.
- Explain one unfamiliar term simply.
- Share a seasonal preparation checklist.
- Show your workspace without showing your face.
- Give a behind-the-scenes tour of a process.
- Answer an objection honestly.
- Show a frequently overlooked detail.
- Explain how customers can prepare.
- Share the story behind a product choice.
- Turn a review into a useful lesson.
- Ask your audience what they want to learn.
- Recap your best tip and invite an inquiry.
Make it work for your business
Schedule the cadence you can sustain. Replace any idea that does not fit your business. At the end of the month, keep the topics that led to useful conversations and repeat them from a new angle.